Crushed pink cocaine powder on a white background
Written by: THE BALANCE
Medically reviewed by Dr. Sarah Boss, MD
Last updated: January 21, 2026
Fact checked
Quick Summary
  • A synthetic party drug, Pink Cocaine has become popular in the UK, where it is consumed at clubs and festivals.
  • Also known as tuci, pink cocaine is a synthetic party drug which is very much on the hype for a few years, closely related to the clubbing circle.
  • It’s called “cocaine,” but it doesn’t contain the ingredients found in traditional cocaine.
Reading time: 14 min

A synthetic party drug, Pink Cocaine has become popular in the UK, where it is consumed at clubs and festivals. Pink Cocaine, unlike traditional cocaine, is a blend of substances, containing hallucinogens and stimulants, and it has no set formula, meaning the effects are unsteady. 

While its association with serious health risks and legal consequences may steer some away, its vibrant pink color and link to luxury nightlife have led to growing demand.

Also known as tuci, pink cocaine is a synthetic party drug which is very much on the hype for a few years, closely related to the clubbing circle. It usually looks like a pink powder that can be snorted or taken orally. It’s called “cocaine,” but it doesn’t contain the ingredients found in traditional cocaine. It’s not just one substance; it contains a mix of substances, including hallucinogens and stimulants. The name ‘tuci’ is thought to derive from street slang of the drug, which has morphed over time from ‘2C-B,’ which was once among the compound’s components and a hallucinogenic [1].

How Did Pink Cocaine Get Into The Market In The UK

Social media and the party culture fuelled Pink Cocaine, or tuci, which was brought into the UK market via a number of routes. At first it was popular in Latin America, especially in Colombia, where it was considered a trendy, expensive drug [2]. Tuci first began to make inroads into the UK when demand for new designer drugs in Europe opened the door for it to arrive. Its appealing color along with aggressive marketing of the drug as ‘luxury’ party drug attracted users, especially those who were clubbing in high end clubs or music festivals. The distribution networks have expanded rapidly, and it is now becoming available in major UK cities such as London, Manchester and Liverpool [2].

The Origins Of The Pink Drug

South America, and specifically Colombia, is the homeland of Pink Cocaine and a wider movement of synthetic drugs designed with pop appeal for younger users. It was originally marketed as a safer, more upscale alternative to old fashioned cocaine. The dyes and chemical processes used to make it are what caused the pink name. Social media platforms contributed a great deal in spreading its popularity with pictures of pink powder going around, giving it a sense of exclusiveness and allure.

Ingredients And Composition Of Pink Cocaine

Pink Cocaine is not a standardized compound and is therefore extremely dangerous. Early versions of tuci were based on the synthetic hallucinogen 2C-B, but the modern UK versions often contain a mixture of chemicals including MDMA, ketamine and amphetamines, and may contain other potentially damaging chemicals [3]. The use of inconsistent ingredients increases the risk to users who do not know what they are consuming. The variability of the drug makes it unpredictable in what effects it will have and what dangers it will pose.

Pink Cocaine Physical And Mental Effects

The composition of Pink Cocaine also affects the body and mind in different ways. Physically, users can exhibit a raised heart rate, sweating, dilated pupils, and greater energy. Others may share enhanced sensory perceptions, like colours more vivid, and sounds crisper, all as often occurs with hallucinogens [2]. On the mental side, users can feel euphoria, a feeling of invincibility and increased sociability, which is why it’s so popular in club settings. However, these effects tend to be coupled with anxiety, paranoia, and confusion because the brain is overloaded with the stimulant properties of the drug.

The problem with tuci is that these are mixed ingredients, stimulants and hallucinogens, and the effects, therefore, are unpredictable. Intense hallucinations, or emotional swings from extreme happiness to distress, may be felt by some users. Some may have a more physical response like nausea and/or dizziness, especially when ingesting the drug in a crowded, over-stimulating environment, like in a nightclub.

Short-Term & Long-Term Effects Of Pink Cocaine

The immediate, short-term effect of Pink Cocaine use is a ‘high’ that users enjoy, but it is commonly followed by a very large ‘crash’ after the effects wear off [1]. After the drug has left the system users may experience fatigue, mood swings or depressive symptoms. If this practice continues, over time it will result in more serious mental and physical consequences. However, users of tuci may develop problems like anxiety disorder, panic attacks or even drug-induced psychosis because of the drug’s hallucinogenic properties. Prolonged use can strain the heart on the physical side, raising the risk of cardiovascular problems, particularly for those with other health problems.

Long-term use may lead to dependence and addiction when users become dependent on the drug to feel normal – especially in social settings. However, this dependency can also make people act dangerously such as taking more of the amount than intended, taking the drug with other stuff and ending up overdosing due to overdose or health issues can also be severe [2].

The UK’s rise of Pink Cocaine has caused concern amongst law enforcement, public health officials and the medical community. Drug monitoring organizations in the UK have reported that tuci use appears to be spreading, particularly among 18–30-year-olds. Especially disposed to try designer drugs such as tuci are the university students and people who are involved in the nightlife scene. 

The data suggests that the drug is more common in major cities such as London, Manchester and Birmingham, where it is often sold in exclusive club settings.

Because the drug is traded in the informal market, it is hard to get precise statistics, but authorities have observed a marked increase in seizures of pink powders that are suspected of Pink Cocaine. 

This drug has also an economic and social burden: increased healthcare costs associated with hospital admissions due to overdose, panic attacks and psychosis from tuci use [2]. 

There is also a clear social impact, with more young people following into cycles of addiction and risky behavior, which affects them personally but also their wider community.

Differences Between Pink Cocaine And Traditional Cocaine

Traditional cocaine is different from Pink Cocaine in several ways. For many, both drugs are synonymous with club and rave scenes, although their effects, and even the chemicals they are composed of, differ greatly. Traditional cocaine is a drug made from the leaves of the coca plant and is a stimulant that, in the brain, increases dopamine levels, commonly in the central nervous system. Tall tales aside, the real story of cocaine use revolves around intense euphoria, increased energy, and heightened alertness. But Pink Cocaine isn’t just a stimulant. This is a synthetic designer drug consisting of a mix of MDMA, ketamine, and other substances including hallucinogens, such as 2C-B.

Tuci’s mixed composition makes its effects mostly unpredictable. Cocaine primarily stimulates but Pink Cocaine stimulates but also has hallucinogenic properties, which makes this harder to predict how someone will experience it. In addition, cocaine has been around for a long time, and is well-studied, while tuci is still new to the scene and as such has less well-studied long-term effects.

Pink Cocaine Vs. Other Designer Drugs In The UK

Pink Cocaine takes a different space compared to other designer drugs circulating in the UK, such as MDMA (ecstasy) and synthetic cannabinoids. Ecstasy, as with tuci, is popular in clubbing environments and gives a euphoric, sociable high but ecstasy’s effects are more predictable in that it has a clearer composition (mainly MDMA). However, synthetic cannabinoids are normally consumed with hallucinogenic effects and are very dissimilar to tuci in that they are usually smoked and the effect is more like cannabis mixed with powerful hallucinations.

Pink Cocaine stands out because it combines the stimulant effects of a drug with the hallucinogenic effects of another type of drug. But tuci is synthetic like MDMA or cocaine, and its composition differs from batch to batch, unlike other established substances. The variability of the drug makes it riskier and more unpredictable than other UK recreational drugs, and this unpredictability has been part of what has worried public health authorities.

Is Pink Cocaine Addictive

Tuci may be new to the UK drug scene but the signs of its high addiction potential are clear. “Like with other synthetic drugs, Pink Cocaine can lead to people compulsively seeking that euphoric high, which can lead to both physical and psychological dependence,” he says. The drug’s composition — often composed of stimulants like MDMA and hallucinogens like 2C-B — is such that users will quickly develop tolerance and require more of the drug to feel the same high [3].

What makes tuci particularly dangerous is that it contains several substances, making the entire combination addictive. Users become mentally dependent on the drug because they are chasing the high sensations and social confidence it provides, while physically dependent because the body adjusts to the stimulant effects. Withdrawal symptoms experienced by regular users frequently make it hard for them to quit.

Symptoms Of Pink Cocaine Abuse And Addiction

The signs of Pink Cocaine addiction are as similar to other stimulant and synthetic drug dependencies as one can imagine. Users may begin to use tuci more and more frequently, frequently escalating the dose or mixing it with items like alcohol or MDMA to heighten the effects. The physical symptoms of addiction are extreme nasal congestion (if snorted), weight loss, insomnia, and extremely rapid mood swings. The drug’s hallucinogenic components could also show in users who would display signs of agitation, paranoia, or anxiety.

A person abusing tuci might begin to shy away from social activities not centred around drug use, preferring nightlife settings or places full of people with whom they can receive Pink Cocaine. In addition, financial problems can occur because having a regular tuci habit can be expensive because it is associated with exclusive venues. In more extreme cases, users may manifest drug-induced psychosis or anxiety disorders, making the recovery all the more difficult.

The UK’s Efforts to Combat the Pink Cocaine Crisis

As Pink cocaine use has continued to spread, authorities and healthcare providers have been developing prevention and harm reduction strategies. In response, law enforcement agencies have stepped up to disrupt the tuci supply chain by working to intercept its shipments at major points of entry, including airports and seaports. High-profile drug seizures have been made, focusing particularly on club venues and festivals where the drug is most prevalent.

Synthetic drugs such as tuci are also being educating the public about the dangers with educational campaigns, focusing on younger demographics [3]. The goal of these initiatives is to heighten the public’s awareness of the wildly unpredictable and dangerous consequences of the use of designer drugs but to also quell the desire by some to ingest such substances. Prevention efforts are a key part of stopping this problem, in which schools, universities, and community outreach programs are steps to prevent Pink Cocaine use and the risks of use.

It also includes harm reduction law enforcement and public education. The UK is offering testing services at festivals and club events by organizations that allow users to check the purity and composition of their substances. The goal of these services is to reduce the chance of overdose or adverse reactions and to give consumers more insight into what they are ingesting.

Treatment Options For Pink Cocaine Addiction

There are several treatment options available for those addicted to Pink Cocaine in the UK. The first step of tuci addiction recovery is detox, which should be done on an outpatient basis under medical supervision because tuci is a stimulant and withdrawal symptoms can occur. Users during this process may be fatigued, depressed, anxious and physically craving the drug. Medical detox centres offer a controlled environment for healthcare professionals to deal with these symptoms while they are coming off the drug and stabilise them.

After detox, long-term rehabilitation programmes are essential to treating addiction. 

Cognitive Behavioral Therapy (CBT) is commonly used to help people see the thoughts and behaviours that lead them to the substance. In CBT sessions, users practice coping techniques to control cravings and avoid situations that would cause them to relapse. Inpatient rehab centres and outpatient services are equipped with group therapy services so that users seeking help don’t feel as awkward as they do when they have no one to lean on.

Many people who are addicted to Pink Cocaine need to get help to overcome their addiction and deal with any other mental health problems that may be behind the addiction. Because the hallucinogenic components of tuci can aggravate anxiety and depression, dual diagnosis treatment may be needed to ensure a full recovery of the patient. Treatment programs in rehabilitation programs can treat both the addiction as well as any co-occurring mental health disorders.

Continuing support is necessary to post formal treatment. Some people continue therapy, support groups, and join programmes such as Narcotics Anonymous (NA). These resources are a network of accountability and encouragement to help former users live a drug free life that is sustainable. Moreover, certain users may also look into holistic practises, from meditation, to yoga, to nutrition plans, as an additional means of care for their mental and physical recovery.

1. WebMD. What is Pink Cocaine? https://www.webmd.com/mental-health/addiction/what-is-pink-cocaine

2. The Conversation. Pink cocaine: the party drug cocktail putting a growing number of lives at risk. https://theconversation.com/pink-cocaine-the-party-drug-cocktail-putting-a-growing-number-of-lives-at-risk-237592

3. Poison.org. What is Pink Cocaine? https://www.poison.org/articles/pink-cocaine

FAQs

Is Pink Cocaine Legal In The UK?
Pink Cocaine is illegal in the UK, no. As a controlled drug under the Misuse of Drugs Act 1971, its possession, supply or distribution is illegal. It is used and distributed under the risk of severe legal consequences, such as prison, because this drug contains an illogical mixture of LSD, PCP, or other controlled synthetic substances, sometimes with the presence of illegal substances like MDMA, 2C-B.
What Makes Pink Cocaine A 'Luxury Drug'?
Pink Cocaine is called a ‘luxury drug’ because there are connexions to high end venues, inner social circles and its higher price point than other street drugs. It also has to do with the vibrant color and branding of the drug as something unique or exclusive. It has become glamorised by users, who see it as a status symbol in nightlife scenes, when in fact it is extremely dangerous.
How Is Pink Cocaine Consumed, And Are There Different Methods Of Use?
The way Pink Cocaine can be consumed depends on the user. The pink powder is most commonly snorted, like regular cocaine. But some people take it as a liquid, swallowing it, or they may take it in conjunction with other drugs, such as alcohol or ecstasy to heighten the experience. All methods are risky to health, and the method of use can affect how intense and prolonged its effects are.
Why Is Pink Cocaine Harder To Detect Than Other Drugs?
Detecting Pink Cocaine is more difficult through standard drug tests than it would be to find more common substances, such as cocaine, heroin or cannabis, due to its synthetic composition. Due to the variable list of ingredients in Pink Cocaine from batch to batch, conventional testing methods may not be able to detect all of the ingredients in their testing. This variability can facilitate the next step by making it simpler for the users to avoid the detection in the drug screenings at works, schools or in the scenarios of the legal procedures.
What Are The Dangers Of Mixing Pink Cocaine With Alcohol Or Other Drugs?
Mixing Pink Cocaine with another substance such as alcohol, MDMA, or ketamine greatly increases the chance of overdose and bad health outcomes. When stimulants are mixed with depressants (such as alcohol), the body’s systems can become confused, causing cardiovascular stress, dehydration or dangerous fluctuations in heart rate or blood pressure. Also, since Pink Cocaine is blend of more than one class of drugs already, this means adding additional substances will increase the unpredictability of effects, and can cause extreme physical or mental damage.

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